Post by account_disabled on Feb 24, 2024 10:43:20 GMT
Let's return to the present by remembering that, according to recent regulations on privacy, many types of data may soon disappear due to lack of consent to user tracking via cookies . In this regard, what was recently established by the Privacy Guarantor is extremely important . The Authority, based on complaints and complaints from various users, recently stated that websites that use the current Google Analytics service, without the application of the guarantees provided for by the EU Regulation on privacy , violate the regulations on data protection. The reason lies in the transfer of user data to the United States, a country that does not provide an adequate level of protection. The investigation put together by the Guarantor demonstrates how the managers of sites that use the current Google Universal Analytics acquire, through cookies, various types of information, including user interactions with the sites, the IP address of the user's device the user, information on the browser and operating system, the selected language, as well as numerous other data on the pages visited and the services used.
The illicit practice concerns in particular the processing of data relating to the user's IP address : even if this is truncated, it represents personal data considered non-anonymous given Google's ability to enrich it with other information in its possession. of the system. The Guarantor has therefore warned all Italian managers of websites, public and private, about the illicit transfer of a large amount of data to the Afghanistan Mobile Number List United States through the current Google Analytics system. Which the new version of Google Analytics 4 solves! GA4 and Machine Learning to overcome the limits to tracking imposed by privacy Privacy and Google Analytics 4 As we said previously, today a lot of data can be lost due to lack of consent to tracking via cookies since many people do not consent . Google has therefore thought of tools and methodologies that, in a combined way, can overcome these starting points. How? By developing a system based on machine learning principles such as GA4 .
Google Analytics 4 Machine Learning The objective is to provide companies' marketing departments with insights that are collected in a predictive manner . Warning: if you make the mistake of collecting unauthorized information, you can eliminate it extremely easily through the particularly friendly user interface. What are the advantages of switching to GA4? As we have already indicated, the "obligatory" transition to GA4 is close, but not immediate. Yet, there are many factors that push companies to make this step as soon as possible to immediately exploit multiple advantages . Advanced features at the service of companies The advanced features of Google Analytics 4 allow you to rely on advanced measurement techniques for tracking specific events that were not possible through Universal Analytics (except through programming in the site code).
The illicit practice concerns in particular the processing of data relating to the user's IP address : even if this is truncated, it represents personal data considered non-anonymous given Google's ability to enrich it with other information in its possession. of the system. The Guarantor has therefore warned all Italian managers of websites, public and private, about the illicit transfer of a large amount of data to the Afghanistan Mobile Number List United States through the current Google Analytics system. Which the new version of Google Analytics 4 solves! GA4 and Machine Learning to overcome the limits to tracking imposed by privacy Privacy and Google Analytics 4 As we said previously, today a lot of data can be lost due to lack of consent to tracking via cookies since many people do not consent . Google has therefore thought of tools and methodologies that, in a combined way, can overcome these starting points. How? By developing a system based on machine learning principles such as GA4 .
Google Analytics 4 Machine Learning The objective is to provide companies' marketing departments with insights that are collected in a predictive manner . Warning: if you make the mistake of collecting unauthorized information, you can eliminate it extremely easily through the particularly friendly user interface. What are the advantages of switching to GA4? As we have already indicated, the "obligatory" transition to GA4 is close, but not immediate. Yet, there are many factors that push companies to make this step as soon as possible to immediately exploit multiple advantages . Advanced features at the service of companies The advanced features of Google Analytics 4 allow you to rely on advanced measurement techniques for tracking specific events that were not possible through Universal Analytics (except through programming in the site code).