Post by account_disabled on Feb 15, 2024 6:34:51 GMT
Every report, not just about traffic sources. You've probably heard of attribution modeling for calculating conversion volume towards traffic sources. It is undoubtedly one of the most discussed topics regarding attribution in Google Analytics. In general, to attribute means to give credit to someone or something. This post is not about the differences between attribution models. When you search on Google, you will find approximately 100 theoretical articles written on this subject. The important thing is to show very basic data used on a daily basis. Therefore, it is important to understand attribution correctly if you want to make the right decisions.
CONTENTS Landing Pages Page Value Device Category Landing Pages Slovenia Phone Number List It is the most popular report, especially when doing UX analysis. How many of you have looked at the combination of “Landing page” and “Conversion rate” at least once? Let's try to imagine a very common purchasing process through an example. You want to buy a winter jacket. Let's say you don't know much about it, so it's a good idea to use one of the powerful search engines. The first keyword you search for is “winter jackets”. Clicking on one of the links will take you to the category page where you can find important information on how to choose a jacket. Then you browse a few products and close the window. First session is over. A few days later, you were successfully retargeted with the display ad and returned to one of the products you viewed previously.
Now you do some more product research and become familiar with the website. Now you've pretty much decided what and where to buy, but you've closed the browser because you want to check in with your husband/wife at home. Another session is over. You have received the final confirmation
, now by typing the name of the website in the browser you go directly to the website and purchase the product. The simple image below visualizes the purchasing process. landing page Going back to the standard “Landing pages” report and considering the above scenario, only the last landing page gets credit for the conversion. Does it mean that category pages or product details don't work as landing pages? I can't be so sure. T
CONTENTS Landing Pages Page Value Device Category Landing Pages Slovenia Phone Number List It is the most popular report, especially when doing UX analysis. How many of you have looked at the combination of “Landing page” and “Conversion rate” at least once? Let's try to imagine a very common purchasing process through an example. You want to buy a winter jacket. Let's say you don't know much about it, so it's a good idea to use one of the powerful search engines. The first keyword you search for is “winter jackets”. Clicking on one of the links will take you to the category page where you can find important information on how to choose a jacket. Then you browse a few products and close the window. First session is over. A few days later, you were successfully retargeted with the display ad and returned to one of the products you viewed previously.
Now you do some more product research and become familiar with the website. Now you've pretty much decided what and where to buy, but you've closed the browser because you want to check in with your husband/wife at home. Another session is over. You have received the final confirmation
, now by typing the name of the website in the browser you go directly to the website and purchase the product. The simple image below visualizes the purchasing process. landing page Going back to the standard “Landing pages” report and considering the above scenario, only the last landing page gets credit for the conversion. Does it mean that category pages or product details don't work as landing pages? I can't be so sure. T