Post by account_disabled on Jan 23, 2024 3:27:24 GMT
What is an Instagram page audit and why? A page audit is: Analysis of the current state of the page: how it looks, whether you achieve the goal with its help. Writing recommendations on what and how to change to make the page attractive to subscribers and potential buyers. And here it is not only about the beauty of the page, but also about those parameters that help to achieve the desired. When you start promoting a page, you need to find a starting point, so analyzing the page is mandatory before starting work. In the analysis, you will find the pros and cons of the development of the page, which will give you an understanding of how and where to direct efforts. Where to start? I divide the audit of the Instagram page into 4 sections: Package.
Content component of the page. Advertising activity. Analysis of subscribers C Level Executive List and their activity. Part 1. Page packaging This is how you see the profile when you first enter it. Account name The account name is what is written after h should be clear. No complicated zhg or ght letter combinations so users can type your name in search without mistake and find it quickly. You should not use many punctuation marks: periods, underscores. This makes it difficult to perceive the name of the page. The name should be short, concise, easy to write. The name should reflect the subject of the profile. But if it happened that you have a long name of the page, and changing it is not an option now, then the QR-card of the page comes to the rescue. It can be placed on advertising cards, banners, various merch. And users will be able to go to your page and subscribe to it with one click. Name of the page The name of the page is a line highlighted in bold.
Here it is better to place a word or phrase that users will search for you. This phrase should reflect the essence of your business. It is this line that is indexed by Instagram. Profile description Profile description. Be sure to specify in it: Your benefits, advantages. Delivery availability, if any. Your characteristics and what sets you apart from your competitors. If there is an author's hashtag, it will be a bright addition to your UTP. Address, phone number and necessarily city (if you are a local company). Call to action: write, call, download, etc. Link to the site or other source where you gather your audience. In the description, separate phrases into paragraphs and use emojis at the beginning of phrases to emotionally highlight them. But remember about 150 characters in the description and try to fit. Profile description An example of an account description Avatar An avatar is a small photo that appears in the feed of followers, by which they can recognize that it is you. The avatar should be clear, not blurred, without small details. Must reflect the essence of the company. It is better not to take a logo, but to use an object that is associated with your company. For example, you are a confectionery.
Content component of the page. Advertising activity. Analysis of subscribers C Level Executive List and their activity. Part 1. Page packaging This is how you see the profile when you first enter it. Account name The account name is what is written after h should be clear. No complicated zhg or ght letter combinations so users can type your name in search without mistake and find it quickly. You should not use many punctuation marks: periods, underscores. This makes it difficult to perceive the name of the page. The name should be short, concise, easy to write. The name should reflect the subject of the profile. But if it happened that you have a long name of the page, and changing it is not an option now, then the QR-card of the page comes to the rescue. It can be placed on advertising cards, banners, various merch. And users will be able to go to your page and subscribe to it with one click. Name of the page The name of the page is a line highlighted in bold.
Here it is better to place a word or phrase that users will search for you. This phrase should reflect the essence of your business. It is this line that is indexed by Instagram. Profile description Profile description. Be sure to specify in it: Your benefits, advantages. Delivery availability, if any. Your characteristics and what sets you apart from your competitors. If there is an author's hashtag, it will be a bright addition to your UTP. Address, phone number and necessarily city (if you are a local company). Call to action: write, call, download, etc. Link to the site or other source where you gather your audience. In the description, separate phrases into paragraphs and use emojis at the beginning of phrases to emotionally highlight them. But remember about 150 characters in the description and try to fit. Profile description An example of an account description Avatar An avatar is a small photo that appears in the feed of followers, by which they can recognize that it is you. The avatar should be clear, not blurred, without small details. Must reflect the essence of the company. It is better not to take a logo, but to use an object that is associated with your company. For example, you are a confectionery.