|
Post by account_disabled on Dec 10, 2023 5:07:57 GMT
Instead of relying on invasive tracking methods, user interests will be determined by analyzing their browsing history from the past three weeks. Additionally, artificial intelligence will assist in categorizing each webpage based on its content. Importantly, all this data will be stored locally on the user’s device and won’t be transmitted to remote servers. Google believes that this approach provides a more secure. Way to collect user activity data compared to traditional third-party cookies. Overall, Google’s Topics API offers a more user-friendly and privacy-conscious solution, ensuring a smoother experience for customers Job Function Email List while respecting their privacy. Cookies have always been a convenient tool. They allow tracking of website visitors based on scale rather than quality. Eliminating this approach will force many companies to build their marketing strategies. From scratch to survive in the market. They will need to start collecting data about their customers, their online behavior, and analyze their needs, desires, and preferences. Knowing this information, retailers can actively engage their customers by providing offers, product recommendations, and discounts that accurately match those needs. Adapting to the new reality would be much easier and successful for online stores.
|
|