Post by account_disabled on Mar 6, 2024 9:25:11 GMT
Commercial development is a fundamental step in B2B companies, to increase business opportunities, strengthen authority and reputation. Activating an effective and successful strategy is not easy: it is necessary to analyze the needs of increasingly digitalised buyers who have various channels at their disposal to obtain information and personally evaluate the options available. For this reason, it is essential to offer them a purchasing experience that is always engaging, valuable and capable of differentiating itself. Let's see how to do it in today's article. B2B business development: 10 tips What is the biggest obstacle to developing new business opportunities ? In the era of digitalisation, simplified and barrier-free access to information, data and market updates has allowed buyers to gain a certain independence of evaluation.
If traditionally commercial proposals came from targeted advertising, cold Germany Phone Number calls and sector events, today there are more opportunities to be involved in a purchasing process which, unlike a few years ago, has become even longer. Download the ebook Ensuring that responses are timely and offer potential customers a solution that meets their expectations is a daily challenge for salespeople, but certainly not the only one. Many B2B companies, despite having invested in lead generation strategies , are unable to attract truly qualified contacts or find it difficult to manage a high number of leads. The main reason is the lack of a strong synergy between marketing and sales: a typical example of conflict is the sales force which disputes the poor quality of the leads arriving from marketing which, in turn, criticizes the effectiveness of sales in managing contacts .
We have prepared 10 useful tips for the commercial development of B2B companies that also involve other departments. Let's start! 1) Demonstrate attention to contacts Obtaining qualified leads is a very important goal, but you cannot think that the path that will convert them into loyal customers happens on its own. At this point in the sales process, it is necessary to approach the buyers, earn their trust and esteem, demonstrating attention and authority. 2) Respect commitments A profitable and advantageous professional relationship for the parties is based on transparency and honesty: respecting commitments and one's word is important in order not to disappoint or make a potential client impatient. It is good to remember that a lead today can transform into a valuable promoter of the company in the future. 3) Identify prospects' problems with a smarketing approach One of the critical issues to overcome for the development of new commercial opportunities is the distance between marketing and sales.
If traditionally commercial proposals came from targeted advertising, cold Germany Phone Number calls and sector events, today there are more opportunities to be involved in a purchasing process which, unlike a few years ago, has become even longer. Download the ebook Ensuring that responses are timely and offer potential customers a solution that meets their expectations is a daily challenge for salespeople, but certainly not the only one. Many B2B companies, despite having invested in lead generation strategies , are unable to attract truly qualified contacts or find it difficult to manage a high number of leads. The main reason is the lack of a strong synergy between marketing and sales: a typical example of conflict is the sales force which disputes the poor quality of the leads arriving from marketing which, in turn, criticizes the effectiveness of sales in managing contacts .
We have prepared 10 useful tips for the commercial development of B2B companies that also involve other departments. Let's start! 1) Demonstrate attention to contacts Obtaining qualified leads is a very important goal, but you cannot think that the path that will convert them into loyal customers happens on its own. At this point in the sales process, it is necessary to approach the buyers, earn their trust and esteem, demonstrating attention and authority. 2) Respect commitments A profitable and advantageous professional relationship for the parties is based on transparency and honesty: respecting commitments and one's word is important in order not to disappoint or make a potential client impatient. It is good to remember that a lead today can transform into a valuable promoter of the company in the future. 3) Identify prospects' problems with a smarketing approach One of the critical issues to overcome for the development of new commercial opportunities is the distance between marketing and sales.