Post by account_disabled on Feb 28, 2024 9:16:36 GMT
What distinguishes a capable social media manager from one who doesn't know how to do his job well? During our Academy courses , we often talk about skills that allow you to be successful in social communication. These are features that significantly improve the results of online marketing activities. Which ones are they? Here they are! Social Media Manager: 4 necessary skills 1. STRATEGIC PLANNING Any marketing action on social networks is useless if it is not part of a strategy. The first step is always planning a path based on objectives to be achieved and available resources ! This marketing plan contains all the information on how your business communicates online, on which channels and with which tools. Planning must be done thoroughly to bring results.
Therefore it is a necessary skill for a capable Nigeria Phone Number social media manager. And it is an integral part of a truly effective Inbound Marketing strategy ! 2. COPYWRITING Social media posts are the online voice of your company. They must be written correctly and be able to involve the user ! A good social media manager has excellent copywriting skills and knows how to create persuasive content. Depending on the business and the type of post, you must be able to vary the "tone of voice" and style while remaining consistent with the choices made in the planning phase. 3. ADVERTISING In a market saturated with competitors and with the organic reach of content in decline, advertising is an essential aspect of social communication. But doing it wrong means wasting money reaching the wrong people! Therefore a good social media manager must know well the forms of advertising on the different platforms .
He must also know how to create personalized audiences , based on the target he wants to reach. Advertising is closely linked to planning. In fact, we could say that it in turn requires internal planning within the general marketing plan! 4. ANALYSIS How do you know if your social media efforts are succeeding? Analyzing the results! This activity is an important part of the social media manager's job. Statistics and reports are the tools with which it evaluates (and shows to management or the customer) the achievement of objectives. Depending on the platforms and tools used, you can access advanced reporting systems or create tables manually. In both cases, the status of the activities and the ROI (return on investment) obtained must be clearly visible .
Therefore it is a necessary skill for a capable Nigeria Phone Number social media manager. And it is an integral part of a truly effective Inbound Marketing strategy ! 2. COPYWRITING Social media posts are the online voice of your company. They must be written correctly and be able to involve the user ! A good social media manager has excellent copywriting skills and knows how to create persuasive content. Depending on the business and the type of post, you must be able to vary the "tone of voice" and style while remaining consistent with the choices made in the planning phase. 3. ADVERTISING In a market saturated with competitors and with the organic reach of content in decline, advertising is an essential aspect of social communication. But doing it wrong means wasting money reaching the wrong people! Therefore a good social media manager must know well the forms of advertising on the different platforms .
He must also know how to create personalized audiences , based on the target he wants to reach. Advertising is closely linked to planning. In fact, we could say that it in turn requires internal planning within the general marketing plan! 4. ANALYSIS How do you know if your social media efforts are succeeding? Analyzing the results! This activity is an important part of the social media manager's job. Statistics and reports are the tools with which it evaluates (and shows to management or the customer) the achievement of objectives. Depending on the platforms and tools used, you can access advanced reporting systems or create tables manually. In both cases, the status of the activities and the ROI (return on investment) obtained must be clearly visible .